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May 05, 2008
Growing use of the Web's social services
Universal McCann has just published the third "wave" (corresponding to March 2008) of its annual reports on the global impact of the Web's social services, which measures the use of active Internet users (those who use the Internet almost daily) make some of these services, their attitudes and interests. In the latter report extending the study to 29 countries, among which is also Spain, and compared the results with two previous reports, corresponding to September 2006 and June 2007, which allows for interesting evolutionary data.
Among the most significant findings is the significant growth on a global basis that these services have experienced over the past three years, which seem to be those of his popularity, and confirmation of a lesser use of content creation and participation in front of the consultation, confirmed that the predominance of a passive attitude. Blogs have been consolidated as an important tool on the Web, with greater participation.
In our country the most popular videos are consulting (86.6% of Internet users do declares, while less than half, 30.8% rises) and blogs (77.8%, compared to 41.4% said they had begun one). Other activities are evaluated downloading podcasts (51%), rising to sites to share photos (46%), membership of a social network (44.6%, one of the fastest growing in recent years) and subscription to RSS feeds (33.6%). It is paradoxical that in a country where blogs are more popular than in most of the rest, the proportion of subscriptions to organize channels is too low.
If a growing number of Internet users who use these services, why not use them since our libraries to create our own digital identity and offer our users the ability to interact with us through them?
---> Automatically translated text by Google Translate. Version without links. See the original post in Spanish in Biblioblog.
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Published: May 05, 2008
Category: Social web
Permanent link: P.URL
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