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December 11, 2006

Lulu.com, a new notion of publishing

The new company Lulu.com, set up in 2002 by Bob Young (one of the fathers of the successful Red Hat), reached Spain some months ago. Devoted to the publishing, buying and selling of digital products (books, music, pictures, and films), Lulu suggests a new model for the intermediaries to be removed in favour of the authors, who could choose the kind of licence and the final price for their work. The company will get a benefit of 20% over the profits. The initial expenditure for the author will be none. The previous evaluation of the contents and the censorship are dismissed as they consider that it is the market that determine the success or the failure of a work. The buying of this publications must be done through the web site.

Published: December 11, 2006
Category: Internet
Permanent link: P.URL

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