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November 24, 2006

Reading recipes

This interesting activity promoted by the Reading Promotion Plan for Extremadura (Plan de Fomento de la Lectura de Extremadura) pretends to turn the drugstores of this Spanish region into reading promotion centers. This initiative, in which both Colegios Oficiales de Farmacéuticos de Extremadura, (Extremaduran Chemists Association) and Consejerías de Cultura, Sanidad y Consumo (Regional Commissions for Culture, Health and Consumer) collaborates, consists in placing exhibitors in all the drugstores of the region in order to offer, as if they were prospectuses, passages from about 40 titles of Spanish and foreign literature, aimed at adults and children. Each prospectus has a fragment in one side and use instructions in the other one. They try to reach that sectors of the population who don’t go to centers for information or reading. A beautiful parallelism between reading and health and well-being underlies in the philosophy of this activity.

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