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October 11, 2005
Reading Promotion Plan
The promotion reading plan 2005-2006 has been launched last October 10th. It will hae a budget of 31 millions of Euros. Its plains of action are: First of all, the development of analysis tools, wich show the reading and librarian action, through statistical data, maps and observatories; next, several projects as literary meetings in educational institutions will be developed; to boost public libraries as a centre for reading promotion projects like the restoration and building of new libraries, to spread the new technologies; An Advertising campaing in TV, cinema and advertising (with an investment of 3,195000€ ); Lots of reading promotion acivities like the campaign “Books in the street”, put new energy in small municipalities, to take part in book ferias, atc.; Finally, work in collaboration with educative and cultural institutions, Ministries, foundations, and other institutions.
An special attention is given to those municipalities with less than 50,000 inhabitants, to public libraries managed by the Comunidades Autónomas, and to the strenghthening of the depressed social groups like inmigrants, prision population, and handicaped people. This year it insits in guide the users towards public libraries through reading, encouraging people to this habit at home.
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